From the International Window Covering Expo held in April 2022
From customized designs and new colors to increased motorization and technology, read what some manufacturers are predicting for the future.
Expectations of traditional window treatments have changed due to the massive adjustment in the functionality of offices, health care, and other commercial spaces. Additionally, over the last two years, homeowners have also shifted to re-creating rooms and practical spaces to adapt to working from home. This has certainly led to an increased demand for motorization and other smart home technology, as well as personalized custom design, all of which are on a growth trajectory and constantly evolving.
Motorization and Roller Shades
While trends in colors, fabrics, and window covering styles are always developing in response to cultural, environmental, and other influences, some trends continue to remain at the forefront, especially motorization. Steve Wright, CEO and president of Forest Drapery, foresees “continued growth in motorized window treatments, especially in the roller shade category.” Tim Sanders, president of SmartPad Pro, concurs. “Roller shades and motorization will continue to be the mainstream product in the hospitality and commercial fields.”
Where roller shades were more predominantly specified for commercial spaces in the past, they are now a must-have for certain rooms in residential properties, including, but not limited to, the home office as the shift to working from home continues to grow. “Interior roller shades specified with blackout fabrics will continue to emerge as a necessity for homeowners,” says Market Manager Gregg Terry of Phifer.
Window Covering Trends: Performance and Color
In addition to continued growth in automation and the increased use of commercial window coverings in home residences, charting the benefits and performance qualities with customers becomes even more essential in 2022. Marketing Director Holly Bridwell of Mermet Sun Control Textiles USA stresses the importance of elevating the fabric selection process with clients by making the interaction a “design consultation on performance—not only about fabric aesthetics and color,” and adds that blackouts, notably in the popular gray, charcoal and white families, will continue to trend. Weighing in on color trends, Wright also notes that “color choices are varied, yet fabrics will be trending toward neutrals and textures.” Elegant and versatile white, beige and gray tones, as well as textured blackout and light-filtering color-coordinating options, will carry on as a widespread choice in both residential and hospitality environments.
Color Matching, New Aesthetics, and Customization
While grays and neutrals may be here to stay—at least for now—designers continue to experiment with color, including greens, rich blues, and other bold hues. These colors are often mixed with innumerous textures for a more engaging presentation. Ryan Crist, director of sales and marketing at Texton, explains how end-users and designers are increasingly seeking “exact color match” and “close pairing” of shades with drapery. “End users want to customize a drapery color to match an existing paint color or textile swatch.” They will continue their demand for customized products and color match to ensure their shades are unique and personalized.
Nevertheless, the overall minimalist, modern and casual aesthetic continues to be a fashionable choice for both commercial and residential spaces. Mikala Moller, vice president of marketing at Rowley, agrees that trend will persist. “From a design perspective, that aesthetic creates comfort and harmony in a space. It is also a trend that has had longevity in window treatment design with streamlined shades, grommet and ripple fold draperies, and plated metal and acrylic drapery hardware styles. These will continue to hold strong in 2022.”
On the other hand, the desire for increased personalization and layering of design elements is notable. From this movement, there has been a resurgence of maximalism and layered looks that tell a story, inspired by cultural influences like “House of Gucci.” It’s driving heightened demand for more traditional window treatment styles in soft shades, drapery embellishments, swags, and hand-painted and mixed-media drapery hardware.
Commercial and Residential Crossover Trends
Interestingly, design trends from the commercial world are now making their way into residential design. “This includes tonal textures, as well as large abstract graphic prints that are often macro-focused,” offers Crist. Additional trends from the commercial world are making their way to residential spaces, including more emphasis on bringing the outside and natural design aspects into textile, shade, and furniture design, which is often referred to as “biophilia.” Sanders suggests that the industry will continue to see an “increase in many architectural designs creating spaces with more natural light and interior experiences with the outdoor in mind.”
All trends considered, with current supply chain disruptions, it is reasonable that some in the industry are uneasy but hopeful. Depending upon the type of window covering system, shortage or delay in shipment of critical components will continue in 2022. “These could be as minor as the chains or fasteners used in roller shades to coatings and paints used for fabrics or header boxes,” says Terry. Therefore, it is key is to manage expectations about availability and deadlines to maintain customers’ trust and ongoing business and referrals.
The Future of the Window Covering Industry
The window covering industry, like all industries, continues to advance sustainability awareness in its products. And for many companies showcasing products at the IWCE show, this has been an ongoing initiative, not necessarily a new trend. Wright cites Forest Drapery Hardware’s longstanding commitment to sustainable sourcing. “Since the introduction of our wood drapery hardware more than 25 years ago, these products have been sourced from managed forests, a practice that will continue into the future.” Forest Drapery’s tracks and decorative metal hardware are also made with high-quality materials to extend the life of their products, reducing waste.
An expanded focus on technology is also critical to the industry’s future increase of new revenue and value-producing opportunities. Bridwell contends that growth will come from an intensified attention to digital marketing and sampling as well as leveraging data for growth. “In-person and live virtual design consultations will support higher prices and margins over DIY.” Judy Wong, president of Senbesta, agrees that having fabric swatch samples readily available to share with clients is essential, no matter how you meet. “Whether that be at an in-person meeting or a virtual meeting, by sending them a few 8 x 11 swatches by mail, these samples allow your client to see and feel the product up close.”
Likewise, collaboration with other professionals through social media and other virtual tools is of the utmost importance for the window covering industry. Over the last two years, the pandemic has put some hurdles in the way that people connect with each other, yet the industry has continued to thrive. Wong raves about how “refreshing” it has been seeing professionals come together on LinkedIn and Facebook to share information. “I am amazed by how quickly the industry is adapting to changes and how engaged our industry has become with social media. I think it is wonderful to see this community supporting each other and interacting on these platforms.”
Finally, the manufacturing and distribution of window coverings and accessories worldwide is an unquestionable facet of its future. “The window covering industry is expected to continue to grow worldwide with customer growth mainly coming from the U.S. and Asia,” acknowledges Sanders. Regardless of their global reach, companies in the industry who stay focused on offering new or innovative products, providing customer-focused solutions, and offering the latest advances in user-friendly technology should be positioned best for the future marketplace.
If You Like Some of These Window Covering Trends
If you’ve enjoyed what you’ve seen here (and I can assure you, this is just the tip of the iceberg), I’m always available for a consultation to help you determine the best kind of window coverings that would be best for your needs, lifestyle, and goals. I can guide you in choosing the perfect window treatment solution for what you might be envisioning. If this sparks your interest, let’s talk more about window coverings – I guarantee you’ll get very inspired by all the possibilities available. You can choose a contact method right below this blog post, or click this “contact” link. You can also email me at: carmen@sohointeriordesign.com, and, of course, you can always call me anytime at (407) 743-2399.