Carmen Dick, Interior Designer & Realtor
And it only takes 15 seconds to make a decision about your property. To maximize a very narrow window of perception, staging erases the negatives and lived-in aspects, delivering a clean, brighter, and well-put-together home that buyers can fall in love with. Soho staging involves more than just positioning furniture around in a home. The “lifestyle” I create will target likely buyers, highlighting the most desirable qualities of your home.
After earning degrees in both business administration and interior design, in 2004 Carmen opened Soho Interior Design utilizing her skills to transform living and work areas into functional and beautiful spaces.
In recent years, she has collaborated with the nation’s largest home staging company, staging dozens of luxury homes in the Winter Park area. With a keen eye for design and an emphasis on current real estate market trends, she has helped many home sellers realize their property’s full sales potential.
Carmen’s vast experience in the real estate business, from design to sales to staging, has taught her that the sale and purchase of a home is one of life’s great hallmark moments, lending strength to her belief that a home isn’t just where you live. It’s where you create a life.
Staging is not decorating. Decorating one’s home is personal. The décor you create is based on your personality and your taste. Decorating a home is the process of turning a house (the physical building) into a home. And not just any home—your home. Staging, on the other hand, is the opposite of personal. Staging is about highlighting possibility. It’s about showing a prospective buyer the potential of the home. And it’s about making the home as appealing as possible to everyone, not just one specific person.
Vacant Home Staging: The majority of buyers cannot imagine living in your home. My staging transforms an empty house into a furnished & decorated home that appeals to the widest range of buyers. Now they can see themselves enjoying your home as theirs.
Occupied Home Staging: We add finishing touches and rearranging the existing furniture to best highlight the layout & features of your home. My team and I can do this for you, or we can have a consultation where I show you exactly what needs to be done and you can do it DIY.
Model Home & Rental Staging: From model homes to apartment models, I will help your buyers and renters see the potential of any space. My staging will convey a desirable lifestyle to your potential customers, resulting in faster sales and higher prices.
Staging Vacation Rentals: I can design, deliver and set up your Central Florida vacation home in just weeks. Perfect for Airbnb rentals and rentals near the theme parks. My staging is a stress-free way to start seeing a profit from your rental right away.
During my initial home staging consultation with you, I will walk through your home to identify strengths and identify areas for improvement that will create greater value for your home.
The home staging process can last anywhere from a few hours to a few days, depending on whether it’s a simple declutter or a full home makeover. And I’m a perfectionist about detail. I can provide everything from furniture, flowers, art, and accessories from my inventory for maximum impact.
I then develop a staging plan complete with a timeline and costs geared to your specific needs and situation. Then, leave the rest to me! My team and I will make the temporary transformation of your home painless and comfortable. At this point, some clients have even decided to keep their home, and that’s where my expertise as an interior designer can help put all the permanent finishing touches on your home spaces.
With many decades of experience as a practicing interior designer along with my experience as a realtor, I know what sells a home and how to make that happen for you. I will create a warm and inviting atmosphere with as broad appeal as possible, highlighting the home’s best features. Let me transform your house into a home people will desire and help you sell it quickly and at a higher price point.
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