Soho staging involves more than just positioning furniture around in a home. The “lifestyle” I create will target likely buyers, highlighting the most desirable qualities of your home. To maximize a very narrow window of perception, staging erases the negatives and lived-in aspects, delivering a clean, brighter, and well put together a home that buyers can fall in love with.
Soho’s home staging brings out the potential of a home while staying as neutral as possible – so that each prospective buyer can imagine the home as they would decorate it. Staging, however, is not decorating. Decorating one’s home is personal while staging is just the opposite. Staging is about highlighting possibility. It’s about showing a prospective buyer the potential of the home. And it’s about making the home as appealing as possible to everyone, not just one specific person.