My husband would smile and nod. Friends would change the subject. Even my design colleagues, who you'd think would understand, would give me that look—the one that says, "Carmen, it's a seventeen-hour drive to look at throw pillows." I would roll my eyes. Details.
But here's the thing about dreams, even seemingly small ones: they matter. And sometimes, the universe conspires in the most delightful ways to make them happen.
When Stars (and Nieces) Align
Enter my talented niece, Megan, who decided to move to Temple, Texas—just 60 minutes from Waco. And not only did she move there, but she landed a role in her community theater's production of "Legally Blonde." Suddenly, I had the golden ticket: a legitimate reason to book that flight that no one could question. My sister (Megan's mom) and I were on our way!
"I'm going to support family," I announced, perhaps a bit too triumphantly.
"And visit Magnolia Market?" my husband asked, knowing me far too well.
"Well, since we'll be in the area..." I tried to sound casual. I don't think I fooled anyone.
The Anticipation Was Real
In the weeks leading up to the trip, I felt like a kid counting down to Christmas. I watched old Fixer Upper episodes. I made mental lists of what I wanted to see. My family teased me mercilessly, but I didn't care. Sometimes you need to let yourself be excited about something, even if others don't quite get it.
And here's what I realized during those weeks of anticipation: this wasn't really about throw pillows or shiplap (though I do love both). It was about honoring something that has inspired me throughout my career. Chip and Joanna's approach to design at Magnolia Market Waco—that beautiful blend of warmth, practicality, and timeless style—has influenced how I think about creating spaces for my own clients here in Orlando.
Stepping Into Magnolia Market
The morning we drove to Waco, I was as excited as a little kid. The day was a warm 80 degrees and the sky was a clear Texas blue. The Gators were playing the University of Texas Longhorns that day (back in Gainesville) and I was a little worried I might run into some overzealous Longhorn fans, but the funny thing is we kept running into Texas A&M fans, who, when they discovered I was a UF Gator fan, would smile and cheer me on. "I hope you beat those Longhorns!" they said. And guess WHAT? We did! (Go Gators!)
Walking onto the Magnolia Market grounds was like stepping into a beautifully curated dream. The silos stood tall and proud, the green space was inviting, and everywhere I looked, there were thoughtful design details. It wasn't just a store—it was an experience, a testament to what happens when people pour their hearts into creating something meaningful.
The Gardens at the Magnolia Market
The garden area itself was absolutely breathtaking—a lush sanctuary filled with fragrant herbs and vibrant flowers that seemed to dance in the Texas breeze. Thoughtfully placed seating areas invited visitors to pause and simply soak in the beauty, and I took full advantage, sitting for a moment to appreciate the intentional design of it all. There's a small garden shop tucked into this space, and while it was closed during my visit (they were preparing for a flower pressing class), I found myself wishing I could have participated. Of course, the class was already full—apparently I'm not the only one drawn to these hands-on creative experiences. Next time, I'm booking ahead.
My only regret about the garden was that I didn't take more pictures!
The Magnolia Market (the shop!)
I found myself taking mental notes, not to copy, but to be inspired. The way they used vintage pieces alongside new items. How they created cozy vignettes that made you want to recreate them in your own home. The attention to texture and how different materials played together. These weren't new concepts to me as a designer, but seeing them executed with such intention and joy was like getting a masterclass.
Fun Times at the Magnolia Market
Besides shopping and gawking at all the gorgeous vignettes and outdoor spaces, there is also food! A bevy of food trucks circles the perimeter of the large square green space where families sit around, eating, lounging, and letting the kiddos run around. I can only imagine how beautiful this space must look when it's decked out for the holidays.
One food truck was dedicated strictly to Sweet Tea (a Texas staple!). There was a variety of cold tea available and my sister partook of the Southern Sweet Tea and proclaimed it delicious.
And last but not least, there was a bakery!
We spotted the bakery on our way into the Magnolia Mart main area, but we decided to leave it for last. Of course, when we hit the bakery, the line was curled around the building, but we were not deterred! Good thing too. The wait was absolutely worth it. We got a cupcake box (the 4 pack). Our eyes landed on the 6-pack, but I'm glad we ended up with four because just like everything else in Texas, these cupcakes were BIG. Each cupcake could have produced 3 servings!
What I'm Bringing Home
Beyond the adorable tote bag and T-shirts, I'm bringing home something more valuable: renewed inspiration and a reminder to never dismiss the dreams that light us up, even if they seem silly to others.
Visiting Magnolia Market in Waco reminded me that staying inspired is essential to doing good work. When I feed my creative souls—whether that's visiting a design destination, touring homes, exploring antique markets, or simply trying a new color palette—I have more to give to my clients and more joy to bring to my own spaces.
The Universal Truth
Here's what I want you to take from my years-long quest to visit Waco: whatever inspires you, pursue it. If there's a design show that makes your heart sing, watch it without apology. If there's a store, a city, a designer's work that captivates you, find a way to experience it. Your passion for beauty and design is not frivolous—it's what makes you good at creating beautiful, functional spaces for yourself and others.
And if people think you're a little obsessed? Well, passion often looks like obsession to those who don't share it. But passion is what drives us to keep learning, growing, and creating.
Oh, and About That Musical...
My niece was absolutely spectacular in "Legally Blonde," by the way. Seeing her shine on that stage was wonderful, and having her as my excuse—I mean, reason—to finally make this trip will forever make me smile.
Sometimes the universe knows exactly what it's doing when it aligns our practical responsibilities with our heart's desires. You just have to be ready to say yes to both.
So here's my challenge to you: What's your Magnolia Market? What have you been wanting to experience, see, or learn that would feed your creative spirit? Don't wait for the perfect moment or the perfect excuse. Make it happen. Your inspired, energized, joy-filled self will thank you.
Do you need help making your decorating dreams a reality? Contact me at Soho Interior Design, and let's create something beautiful together. You can reach me by calling me at (407) 743-2399 or emailing me at carmen@sohointeriordesign.com. for a free consultation.